Facebook and Search Engine Optimization
SEO or Search Engine Optimization is a way to allow users of specific sites to find the information that they are looking for quicker and more efficiently. It is used in sites that are free to both the user and the site that the person is searching for. The way SEO sites work is simple. Sites that are visited more frequently than others are listed higher when someone searches for a certain subject. Sites that are listed higher on the list are more likely to get even more visits, than sites that are listed further down. This form of searching is also used for searching images and video. All this provides the websites with a higher rate and quality of traffic to their site.
Facebook is one of the highest listed sites when using a search site that uses search engine optimization. The reason for this is simple. So many people use Facebook now, that you can find people, groups, and many other things on Facebook that you couldn’t a few years ago. A simple search for many celebrities on a site like Google will turn up a Facebook page within the first three pages. This allows this celebrities Facebook fan page to be visited more often.
So how does Facebook benefit from all this? It’s very simple. If someone searches for a particular person, celebrity, band, or subject that does not already use Facebook, finds this Facebook page because of the way search engine optimization works, then Facebook gets more users for their site. Someone who is a fan of a particular artist will most likely sign up for the site. When they sign up, Facebook becomes more popular and begins moving further up the chain on the search engine optimizer.
Any website can benefit from the use of search engine optimization. The higher you are on the list, the more business that your company will receive and the more chance you will have to make more money. The best thing about it all, is that it is completely free. Search engine optimization is used on many different sites like Google, Ask.com, and MSN. These sites are going to give you the best results for your search no matter which end of the search you are on.